What is Search Engine Optimization?

Search Engine Optimization (SEO) is the practice of increasing both the quantity and more importantly, the quality of traffic to your website from the un-paid section of a search engine results page. (SERP)  Site traffic from this section is often referred to as the ‘organic’ or ‘natural’ visitors versus paid or direct traffic.

Some benefits to SEO are:

  • 24/7 Exposure – Never run out of ad spend and dispapear from the SERP
  • Range of Phrases – Quality SEO will result in relevant ‘spill off’ traffic to your site
  • SEM Support – Higher quality score for your website can reduce SEM costs
  • Local Ownership – Local SEO can dominate over larger national brands
  • Call Tracking – We can track and record all calls originating from organic visitors 

the process of search engine optimization

The SEO Audit

SEO starts with a comprehensive audit of the website, focusing on many different factors and variables.

learn about the seo audit

On-Page SEO

On-Page SEO is the process of improving both the content and the technical quality of the website.

learn about on-page seo

Off-Page SEO

The majority of SEO efforts are focused off-page in which to improve the popularity of the website.

learn about off-page seo

some common SEO terms

Keyword Ranking is simply where in the order on a search engine result page that your website comes up  for a particular keyword or phrase.   SEO success is much more complex than just keyword ranking.

A search engine results page is made up of 3 different sections.  The first 4 positions are reserved for Paid Ads, followed by up to 3 Google Map results, and finally joining with the 10 organic results.  Results may vary depending on how Google chooses to display them based on the type of query.

Sessions are the number of times a webpage has been visited by a user, whether they came from organic, referral, social or direct.

Bounce Rate is a metric which shows the number of users who entered your website and left the website from the same page, before clicking on another link or page.

A large part of off-page seo is link building, where links on other webpages are created and directed back to your targeted SEO page on your website.

Your website is seen by the search engine crawlers through source code, which can be seen by right clicking your mouse on a webpage and selecting ‘view source code’.  In this source code is meta content that gives particular instructions and information to the crawlers about the webpage content.