What is the SEO Audit?

The SEO Audit is instrumental and the first stage of SEO implementation.  There are many criteria that search engines like Google, Bing or Yahoo look for when determining the Page Rank of a website. These criteria can change at any time as the predominate search engine Google has shown us over the years.  The algorithms often have major updates, so it’s important you partner for SEO with an agency like Kastle who understands where SEO has come from over the years and where it’s going into the future.

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On-Page SEO

After the SEO Audit, work starts on fixing and upgrading the elements on your website.

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Off-Page SEO

The majority of SEO efforts are focused off-page in which to improve the popularity of the website.

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29 point seo audit - below are a few elements we check for

Meta tags are a great way for webmasters to provide search engines with information about their sites.

Copyscape is a free plagiarism checker. The software lets you detect duplicate content and check if your articles are original.

It provides Google with useful information about the subject matter of the image.

HTML Headings. Headings are defined with the <h1> to <h6> tags. <h1> defines the most important heading.

Broken Links rot (or linkrot), also known as link death, link breaking or reference rot, refers to the process by which hyperlinks on individual websites or the Internet in general point to web pages, servers or other resources that have become permanently unavailable. The phrase also describes the effects of failing to update out-of-date web pages that clutter search engine results.

The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling.  This allows search engines to crawl the site more intelligently.

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