re-targeting with display ads
Have you every had a past thought after seeing something you almost purchased and felt disappointed that you didn’t take action when you had the chance? We all have and likely how the birth of re-targeting with display ads was derived.
Your website has many visitors, who arrive on their own luck or via a digital marketing channel you invest into, that leave the site before making a decision to buy. Unfortunately some of them never would have converted, and even more unfortunately many of them actually would buy, but just not today.
Setting up re-targeting plays a key role in supporting your marketing efforts by understanding who was on your website and then displaying your ad to them after they are moved on to other web pages. As they progress thru their web browsing, your ad can show up and remind them about you and what they missed out on.
how display ad re-targeting works
A user arrives on one of your web pages from either a search engine, social network, or perhaps from an offline marketing effort you have deployed. Once the user lands on the page their browser receives a cookie from your page, that helps the display networks identify them and their history.
After the user has left your site and continues to use the web, we use ad networks and the cookie data to target them with strategically designed display ads relevant to what they were looking for on your site. We can target by brand and down to a particular service or product that they might have shown interest in, which drives more conversions.
Everything that happens online can be measured and accounted for which makes tracking your marketing investment easy. Knowing how your budgets are delivering leads and driving sales is fundamental when it comes to digital display advertising. We make adjustments and optimize according to results, we let the data tell us what is working and what’s not, so you’ll always be sure it’s performing well.