Practical articles from the Kastle Media team in Edmonton. Pick the topic your question sits under, or read everything, newest first.
How Google decides who shows up first, and what actually moves an Edmonton business up the search results and the map pack.
10 articlesHow ChatGPT, Google's AI Overviews and other AI tools pick which businesses to quote, and how to become one of them.
2 articlesGoogle Ads, Performance Max, display, mobile and Local Services Ads. Where the budget goes and how to tell if it's working.
9 articlesFacebook and Instagram ads, plus the everyday content that keeps your feeds active and your audience paying attention.
6 articlesHow your site is built and organized, and why that decides whether visitors turn into leads.
2 articlesPlanning, trends and AI in marketing. How Edmonton businesses decide where their time and money should go.
6 articlesWhat a good agency actually does, the questions worth asking, and how to tell the difference before you sign anything.
5 articlesPlain-English guides to using AI tools in daily life and work: what they are good at, where they get things wrong, and how to use them safely.
Coming soon