What is Social Media
Social Media Company Edmonton
What is Social Marketing?
Get Social. Hire Kastle
It’s not about whether you do social anymore. It’s about how well you do it. Get Social with Kastle and start connecting with friends for your business today.
What is Social Marketing?
Social media is no longer optional. It is where your customers spend their time, discover new brands, and make buying decisions. With Kastle, you do more than just post. You create meaningful connections, build brand trust, and turn followers into loyal customers. Let us help you grow your business through smart, results driven social marketing.
Being active on social media gives your business the opportunity to truly connect with customers and build meaningful relationships that foster trust and drive sales. By delivering the right content that your audience enjoys and engages with, your brand stays top of mind while they scroll, share, and interact on their favorite social platforms.
Top Social Media
Solution Platforms
Visual branding of products or services can often drive more sales and Instagram is perfect for that type of strategy. Consumers are very easily convinced by seeing what they want or need, so introducing them to what you have with a sharp looking image can get turn them very quickly from Instagrammer’s to customers!
Facebook is the largest social media platform today, with over 1.2 Billion users registered globally. There are several strategies that can be implemented to market your brand, from driving up page likes or encouraging sharing of your content or driving clicks to your website. Kastle will work with you to build the right strategy and manage your campaign so you can keep on running your business.
YouTube offers powerful advertising options such as in stream video ads, in feed video ads, and bumper ads that help your brand reach viewers at the right moment. With advanced targeting based on interests, search behavior, demographics, and viewing habits, YouTube can be an extremely effective platform for sharing your message. Like any channel, success depends on having the right strategy and using video in a way that supports your overall marketing goals.
If your primary sales channel is Business to Business, than LinkedIn may be just right for you. Being able to target users by location, employer, current positions, education backgrounds and more, finding the right decision maker within an organization has never been easier.
Are you in need of
social marketing?
Kastle Can Help!
Contact Kastle today and schedule a free consultation to discuss how we can help your business grow.
Common Social Media Terms
Cost Per Thousand (CPM)
Cost Per Thousand or ‘CPM’ is how much you pay for 1000 impressions on any given social platform. This is typically how social media budgets are planned and executed, however there are some instances where cost per click may be a better fit.
Audience
Social solutions are targeted to specific audiences that are put together after careful research is completed on your offering, the typical customer and the locations that we want to reach them. Demographic targeting is what makes social campaigns so effective being that most users have such a high volume of personal information and interests shared in their profiles, making it easy to find the perfect customer!
Impressions
Impressions are the number of times your ad has been displayed on a particular social platform. Each social network has a unique ad space, ad sizes, targeting options and reporting dashboards, but impressions are impressions no matter where you buy them.
Cost Per Thousand or ‘CPM’ is how much you pay for 1000 impressions on any given social platform. This is typically how social media budgets are planned and executed, however there are some instances where cost per click may be a better fit.
Social solutions are targeted to specific audiences that are put together after careful research is completed on your offering, the typical customer and the locations that we want to reach them. Demographic targeting is what makes social campaigns so effective being that most users have such a high volume of personal information and interests shared in their profiles, making it easy to find the perfect customer!
Impressions are the number of times your ad has been displayed on a particular social platform. Each social network has a unique ad space, ad sizes, targeting options and reporting dashboards, but impressions are impressions no matter where you buy them.
Ad Spend
Ad Spend is what you actually pay to the social networks that the impressions are delivered on. The more Ad Spend you have in your budget the more ad clicks you will receive and the more customers you will get.
Engagement
Users engage with their various social platforms platforms in many different ways, each having a unique value to an advertiser. Different types of engagement range from sharing, re-posting, liking, bookmarking, re-tweeting, emailing and more. Each type of engagement offers a different value to an advertiser and every campaign strategy can be different depending on the marketing plan.
Content
There are two references to content that Kastle will consult with you on. First being the content in the advertisements that we build and run on the social platforms. This content is extremely important to catch the attention of and encourage the action of a targeted user. Secondly, the content on the landing page that a targeted user will land on after engaging with the advertisement. Content must match the intent for best conversation rates.
Ad Spend is what you actually pay to the social networks that the impressions are delivered on. The more Ad Spend you have in your budget the more ad clicks you will receive and the more customers you will get.
Users engage with their various social platforms platforms in many different ways, each having a unique value to an advertiser. Different types of engagement range from sharing, re-posting, liking, bookmarking, re-tweeting, emailing and more. Each type of engagement offers a different value to an advertiser and every campaign strategy can be different depending on the marketing plan.
There are two references to content that Kastle will consult with you on. First being the content in the advertisements that we build and run on the social platforms. This content is extremely important to catch the attention of and encourage the action of a targeted user. Secondly, the content on the landing page that a targeted user will land on after engaging with the advertisement. Content must match the intent for best conversation rates.
Kastle Media Solutions Inc