Google is still the dominant search engine. But ChatGPT, Gemini, Perplexity, and Google's own AI Overviews are changing where buyers find businesses — and who gets cited. Kastle Media builds integrated SEO and GEO strategies that grow your visibility on both channels simultaneously.
Whether someone searches on Google or asks an AI assistant to recommend a service provider in Edmonton, we work to make sure your business shows up, gets cited, and earns the inquiry.
We help your business dominate the places people really look before they call, book, or buy — from search and social to video and emerging AI platforms. Wherever your customers are comparing options, Kastle makes sure you’re the obvious choice.
Google Search
Google Maps
YouTube
Facebook
Instagram
TikTok
LinkedIn
X (Twitter)
Bing
ChatGPT
Google Gemini
Perplexity
Grok
Microsoft CopilotA quick look at how AI is reshaping search — and what it means for your business. Not sure where traditional SEO ends and authority-driven SEO begins? We break down the difference between traditional SEO and authority-driven SEO in detail.
of Google searches now end without a click to a traditional result — AI Overviews absorb the answer directly
more lead inquiries from businesses cited in AI answers compared to those appearing only in organic listings
AI platforms now actively pulling and citing local business content in real-time search responses
Search is evolving rapidly, but it isn't disappearing. What is changing is where your customers' answers actually appear. Winning today means building a digital presence that satisfies traditional search engine algorithms, local mapping data, and the generative reasoning models used by artificial intelligence.
Kastle Media builds across all three simultaneously so your brand scales across every surface your customers use.
Optimizing your digital footprint so your business dominates the Google Map Pack and hyper-local search queries. We ensure your critical business data, customer reviews, and local signals are flawless so nearby buyers find you first.
Winning dominant visibility for the high-volume, organic search terms your customers use every single day when researching services. By structuring your website as an unshakeable industry authority, we capture major market share from your competitors.
Structuring your brand assets so emerging AI platforms like ChatGPT, Google Gemini, and Perplexity actively cite and recommend your business. We engineer your data models to answer complex, conversational prompts so you remain visible wherever AI answers are generated.
We are a performance-first agency. Every engagement is measured, every strategy is documented, and nothing ships without a clear reason why it is expected to move the needle.
Two decades watching search evolve — from blue links to AI answers. We've adapted at every shift.
We monitor your visibility across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — not just Google.
We optimize for the long, natural-language questions customers actually type into AI — not just keywords.
Custom dashboards that show exactly which AI engines, queries, and pages are driving real revenue.
Every page we publish is structured so AI can quote it correctly — with proper schema, sources, and authority signals.
Real strategists in Edmonton who pick up the phone — no ticket queues, no off-shore account managers.
We tie every AI citation and ranking win to qualified leads, booked calls, and revenue — not just vanity metrics.
Every package includes both SEO and GEO. No long-term contracts on foundational plans. The right tier depends on how competitive your market is and how aggressively you want to grow.
Best for businesses that want to show up more reliably in search, fix important visibility gaps, and put a solid foundation in place before scaling.
*Starting rates depend on the scope of work, business needs, and growth goals.
Start SimmeringDesigned for businesses that want stronger visibility across more services and are ready to move beyond the basics into more active search growth.
*Starting rates depend on the scope of work, business needs, and growth goals.
Start GrowingBest for businesses in more competitive markets that need a stronger search presence across multiple services or locations.
*Starting rates depend on the scope of work, business needs, and growth goals.
Get CompetitiveMonthly reports are not PDF dumps of keyword rankings. Every report is tied to business outcomes: where did traffic come from, what did it do, and what does the next month’s strategy look like based on what we learned.
GEO visibility is tracked separately — we test your business across multiple AI platforms each month and document whether citation frequency is growing, holding, or declining relative to competitors.
Keyword position tracking across your primary, secondary, and long-tail targets — with month-over-month trends and context on why positions moved.
Manual and automated checks across ChatGPT, Gemini, Perplexity, and Google AI Overviews — tracking how often your business is cited and in what context.
GA4-based reporting that connects organic and referral traffic to actual lead events — form submissions, calls, and click-to-call actions tracked through GTM.
Map pack visibility, direction requests, call volume, and profile view trends — all benchmarked against your local competitors in Edmonton.
GEO stands for Generative Engine Optimization — the practice of optimizing your content to appear in AI-generated answers from tools like ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. Traditional SEO targets Google's organic ranking algorithm. GEO targets how large language models read, summarize, and cite web content when answering questions. Both matter, and the strongest businesses are optimizing for both simultaneously.
Yes — significantly. Google still processes billions of queries daily and organic search remains a primary traffic and lead source for most businesses. What is changing is that AI Overviews and AI-powered answers are appearing above traditional blue-link results for more query types. Businesses that invest in both SEO and GEO are positioned to capture visibility in both channels. Those who ignore GEO risk losing the top of the funnel to competitors who get cited by AI systems.
You can test this manually by searching for your services in ChatGPT, Perplexity, Gemini, and Google AI Overviews and reviewing what businesses are cited in responses. If competitors appear consistently and your business does not, it is a strong signal that their content is structured in a way that AI systems can better extract and reference. Our GEO audit process benchmarks your current AI visibility against competitors and identifies the gaps.
We optimize your content structure, schema markup, and topical authority so that AI systems can confidently extract answers from your site and cite your business. This includes schema implementation (FAQPage, LocalBusiness, Service, HowTo), E-E-A-T signals, entity association, structured content formats, and citation-friendly writing. GEO is built into every SEO package we offer — it is not a separate add-on.
SEO typically produces measurable movement in 3 to 6 months for competitive terms and faster for lower-competition local queries. GEO visibility can improve within weeks as AI systems re-crawl and re-index content, though sustained citation frequency builds over time as your topical authority grows. We track both channels in monthly reporting so you can see exactly where progress is happening.
Our packages are designed as integrated strategies because SEO and GEO share significant technical and content overlap. Optimizing for one almost always improves the other. That said, we can scope a focused engagement depending on your starting point. If you already have strong organic rankings but no AI visibility, we can weight the work toward GEO. If you are starting from scratch, we build the full foundation from the ground up.