Customized Campaigns
Kastle Media Solutions Inc
Customized Campaigns
Strategic Campaign Management
You do what you do best. We do what we do best. Focus your time and energy on doing your business and let Kastle mange your advertising.
Customized SEM Campaigns
The days of do it yourself or set it and forget it SEM are long gone for two key reasons. First, more businesses than ever are partnering with professional agencies to manage their advertising strategies. Second, advertising platforms have become far more advanced and technically demanding. When every dollar matters, trusting the experts at Kastle ensures your campaigns are optimized for performance, efficiency, and real results.
Overview of SEM
- Campaigns
Search and Display Networks can be used.
- Ad Groupings
Building specific strategies by service or products
- Ad Creatives
Split-Testing Ads within campaigns to achieve the best CTR
- Keyword Groupings
Understanding which key phrases provide the best ROI
- Call Tracking/Recording
Measure and listen to your callers to analyze the quality of leads
- Conversion Tracking
Implementing tracking codes, monitor, analyze and adjust.
Elements of
Search Engine Marketing
What are you marketing?
Kastle will brainstorm with you to put together a strategy that makes sense according your marketing goals, while outlining how the SEM channel can help us achieve them. Giving you and your business better market control, and measurable results.
Where are you marketing?
Understanding where your highest converting potential consumers are is a crucial element in the campaign setup strategy. You can target from a postal code region to globally, so knowing where they will actually buy will improve conversions and reduce ad spend wastage.
When are you marketing?
People go through many stages during the buying cycle. Kastle will consult with you to uncover your target demographic and advise when the best times to run your SEM ads are. Catching the potential lead further down the buying path will capture more buyers and eliminate over spending on wasted clicks.
Who are you marketing to?
Identifying who your target audience will guide the strategy during campaign setup. Pairing the targeting in the campaign with the right content and messaging on your landing pages, will improve conversions and drive up your ROI on your SEM investment.
Campaign Kick Off
After careful planning and setup of the campaign, it’s time to launch! Normally over the first 2 or 3 months of the campaign we analyze the results and quickly make adjustments to ensure optimization for ROI. Continuous monitoring and adjustments are necessary to keep up with changing factors like competition, consumer needs, and so on.
Analytics and Tracking
The ability to measure and quantify analytic data enables us to make adjustments to improve conversion results, which is what makes the SEM campaign such a cost effective marketing channel. Driving up leads by driving down the cost per conversion allows for the budget to last longer and deliver a controllable ROI.
Conversion Tracking
With the use of special tracking codes, Kastle will measure specific conversions on your website by visitors who arrived via the SEM ads. We will report on which key phrases are driving results, and more importantly which ones are not delivering. Depending on the strategy, calls driven by SEM may be a high value performance metric. In these cases, Kastle can provide call tracking services enabling you to review the calls and determine the ROI.cessful execution.
Ongoing Optimization
The ability to measure and quantify analytic data enables us to make adjustments to improve conversion results, which is what makes the SEM campaign such a cost effective marketing channel. Driving up leads by driving down the cost per conversion allows for the budget to last longer and deliver a controllable ROI.
Are you in need of
a marketing campaign?
Kastle Can Help!
Contact Kastle today and schedule a free consultation to discuss how we can help your business grow.