A real-world look at how integrated Google Ads, local SEO, and conversion-focused web design combined to deliver exceptional patient acquisition at a fraction of industry-standard costs.
This isn't just a case study about running Google Ads. It's about what happens when you combine:
The result: a South Edmonton dental startup that's now a thriving practice, acquiring new patients at a fraction of industry-standard costs — with room to scale even further. They came back to us for a reason. Your practice could be next.
When this dental practice first opened its doors six years ago, they faced the ultimate startup challenge: launching a brand-new clinic in one of Edmonton's most competitive dental markets — with zero brand recognition, no existing patient base, and no marketing infrastructure.
As first-time business owners, they needed a comprehensive digital marketing partner who could build their brand from the ground up while delivering measurable patient acquisition results in a cost-effective manner.
Our relationship with this client tells a powerful story about the quality of our work.
We launched their brand, built their website, and established their digital presence from scratch. Working together, we helped them grow from zero to a thriving practice.
As new business owners eager to explore their options, the client decided to test other marketing agencies. They wanted to ensure they were getting the best value and results possible.
After working with multiple other agencies over two years, they came back. Why? Nobody else delivered the same combination of results, service, and strategic partnership they experienced with Kastle Media. This return speaks volumes — clients who leave and come back are the strongest endorsement of quality you can find.
Unlike agencies that focus solely on ad spend, we deployed a comprehensive strategy combining multiple high-performance channels.
A cohesive digital ecosystem where paid, organic, and on-site optimization work together to maximize patient acquisition efficiency.
The dental industry typically sees CTRs between 2–3%. Our campaigns are achieving nearly double that benchmark, indicating highly relevant ad copy and targeting that resonates with the right patients.
In the competitive Edmonton dental market, new patient acquisition costs typically range from $100–$300+ per lead. At $40 per conversion, this practice is acquiring patients at a fraction of typical costs.
Maintaining a $7 CPC in Edmonton's competitive dental advertising landscape demonstrates exceptional Quality Score optimization and strategic keyword management.
The Performance Max campaign alone generated 50 conversions from 231 clicks — a conversion rate that significantly outperforms industry standards.
Brand protection campaigns converting at over 27% show strong brand recognition and patient intent — a testament to the equity built over six years.
The campaign mix shows exactly where the efficiency comes from. Performance Max and Search-Brand are both converting at exceptional rates — that's where the volume comes from at low cost. Search remains the brand-building, top-of-funnel engine.
Industry benchmarks put the average value of a single new dental patient visit in Canada at around $750 — covering a typical first-appointment mix of exam, x-rays, cleaning, and any same-day treatment. That's the most honest number to anchor the ROI to, because it's revenue the practice realizes in the same month the patient walks in the door.
79 new patients × $750 average first-visit value, on a $3,198 monthly investment. That's an 18.5× return in the same month the ads ran — before a single patient comes back for a cleaning, a filling, or a referral.
Most of these new patients won't be one-and-done. Canadian dental industry research puts the lifetime value of a retained patient at $5,000–$8,000 over a typical 10-year relationship, accounting for ongoing cleanings, procedures, and family referrals. At the conservative end of that range, April's cohort alone represents up to $395,000 in potential lifetime revenue — roughly $39,500 per year averaged over a decade.
That long-tail number is a planning ceiling, not a guaranteed return. The honest, near-term ROI is the $59,250 above. Specialty cases like Invisalign ($5,000–$8,000 per case) and All-on-4 implants ($20,000–$30,000 per case) sit on top of that — a single high-value treatment from this cohort can multiply the monthly return on its own.
We don't just run ads. Our SEO and GEO services ensure the practice appears organically for high-intent local searches, while paid campaigns capture immediate demand. This one-two punch maximizes visibility and reduces overall acquisition costs.
Every click leads to a professionally designed, fast-loading landing page optimized for conversions. Our custom WordPress development ensures seamless user experience across all devices.
Six years of partnership means we deeply understand this practice's patient demographics, seasonal trends, and service mix. This institutional knowledge translates to smarter bidding, better targeting, and higher conversion rates.
Rather than chasing impression share at any cost, we focus on high-intent traffic that converts. The Search campaign maintains only 14.56% impression share — but converts at nearly 10%. That's strategic efficiency.
The Search-Brand campaign prevents competitors from capturing patients already searching for this practice by name, while converting at an exceptional 27% rate.
Even with these outstanding results, there's significant room for strategic scaling:
With current efficiency metrics, strategic budget increases could multiply patient acquisition while maintaining the same exceptional cost-per-conversion performance.
"We've worked with multiple marketing agencies over the years, and there's simply no comparison. After trying others, we realized what we had with Kastle Media — not just great results, but a true partner who understands our business. Coming back was the best decision we made." — Practice Owner · South Edmonton Dental Clinic
Contact Kastle today and schedule a free consultation to discuss how we can help your business grow.
Start Your Project View Our Google Ads ServicesTechnical note: Campaign data shown for April 1–30, 2026. Results include all active campaigns across Search, Performance Max, and Brand Protection. Conversion tracking validated through Google Ads and Google Analytics 4. Lifetime value estimates based on Canadian Dental Association research and industry benchmarks. Client identity withheld for confidentiality. Results shown are specific to this client and time period, and may not be typical. Performance can vary significantly based on factors such as market conditions, competition, budget, and individual clinic operations. No guarantee is made that similar results will be achieved.